Imagine you are a client who is looking to lose 40 pounds. What website features would help you lose that weight? Class schedules and trainer bios may be important when you initially begin a training program, but it doesn't provide the follow-up you will require to push through the difficult months ahead. As a client, wouldn't you benefit from motivational tools, homework assignments and meal planning advice? Does your current website provide these tools in an easy-to-use way?